Netflix has been on its way to set its foot in major parts of Asia and in fact despite being out of reach of many people due to the fact that it’s expensive, it has successfully been able to garner users from all around the globe including but not limited to the majority of the Asian countries. And in that list too, Netflix aims mainly to conquer Indian users. It is quite evident from the fact that recent series and shows launched exclusively for Indian users are nothing but a bait to trap in more customers.
Netflix is most probably targeting smartphone users as mostly in poor countries like in the Indian subcontinent majorly comprise of Internet users accessing the web through their smartphones and not computers. In fact, Netflix CEO Reed Hastings has even launched a plan for Malaysian users offering subscription price as low as 4$ per month. That’s half the price of what company charges for the basic pack (8$). The step does seem to be a positive sign for Netflix.
In fact, as per reports, more than 70 million of its total 137 million customers have been garnered around from outside America. So, doing something for the outsiders is on their higher priority side. But the road may not be as easy as it seems. As other providers in India like Hotstar, iFlix, and Viu are already offering cheap plans on an up to 3$/month basis. The competition is stiff for Netflix. No doubt, Netflix rules over others when it comes to quantity or quality both. But, that’s not the main factor.
Affordability stands as the main barrier for most of the users despite having the desire, yet not being able to get access to the service. So, of course, mobile-only subscription packs can be a major setback for the company to expand its user base and be the conqueror among the entire web entertainment based services.